SWAMP BREW CONCEPT
A Shrek-inspired beer can design. Wanting to try my hand at packaging design, I decided to challenge myself to design a beer, based around Shrek that could be both classy and appealing as a real beer. Along with designing a beautiful can, I also created a unique flavor profile as if this were a real Hazy IPA. The pattern used in the final design was inspired by patterns from medieval art, as Shrek is based in the Medieval Times. The color palette was created by sampling colors from Shrek's skin, eye color and wardrobe.
Flat Design (Adobe Illustrator)
Reference Images
Sketch (no color)
First iteration (Procreate)
Pattern reference
Flower reference
Pattern reference
Shrek silhouette reference
Donkey silhouette reference
Final Mockups
